Yes, Ship It! takes the fragility of any release script and converts it into a set of steps that are easy to track and reproduce. Releasing then becomes a trivial, stress free, dare I say fun? part of your development flow, so you can go back to focus on what matters most to your users.
This is how you use it for your own project:
$ gem install yes_ship_it
$ yes_ship_it init
Just visit the Yes, Ship It! website for detailed information on how it works and how to adapt it for your own project.